What We Do
Whether it's developing a long-range strategic plan, managing an emerging crisis, or planning a media event, we collaborate with you to provide clear customized strategies, tactics, and messaging that will resonate with your most important audiences. We are experienced, insightful, and committed to helping you achieve your organizational goals through common sense communications counsel.
News Event Planning
Digital Community Management
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As the general manager of four over-the-air TV stations in northern Michigan, I have an obligation to seek out programming that is timely and relevant to the viewers in our region. Tim and I have collaborated on a number of initiatives to produce just such content. One specific example was In 2018, when Tim worked with our news management to produce a live Town Hall program about the ongoing opioid epidemic in Michigan and what steps should be taken to combat it. With his background in media, Tim understands how to best position his client in a way that is also beneficial to the media outlet and the audience. Tim’s attention to detail and reputation for quality work is second to none.
The Better Business Bureau of Western Michigan serves accredited businesses in 38 counties. Our Board of Directors is composed of talented and innovative business and community leaders who help us deliver value to our 4,200 members. When Tim joined our board in 2018 it was immediately clear that he was engaged and prepared to offer media, marketing and business counsel that instantly made our BBB office stronger. Tim doesn’t just sit on our board, he also serves on our marketing committee and our Trust Award committee, providing insight that strengthens our overall brand position in the market. The staff and volunteer leadership of BBB greatly value and appreciate the contributions that Tim makes on an ongoing basis to our BBB mission!
During my 13 year TV news career I encountered countless business and community leaders. A few of these individuals became personal mentors to me, helping me to better understand the events, decisions and policies that made news in our state. Tim Dye was one of the more impactful people for me in that group. I first met him in 2007 when I interned at FOX-17. I have called on him over the years as a confidant to seek input on difficult news reporting decisions and career strategies. More than anything he has served among my most trusted advisors — a big-picture thinker who has helped me assess situations so that I could make well-informed decisions regarding my personal and professional life. I’m thankful to have such a valuable person in my circle of friends.
May I highly recommend Tim Dye for service! I have had the pleasure of working with Tim in his role as a public relations specialist. As host of The WGVU Morning Show, I was the “media receiver” of his interview pitches. His guests were highly appropriate, prepared and polished. Tim is professional, thorough, attentive to details and a PLEASURE to work with! He is committed to the community as demonstrated by the many events he attends, and has a very strong reputation as a leader in the media business as a result of his work as a news director for two Michigan award winning television stations. Mr Dye knows his craft and his passion is evident in any encounter. We need more Tim Dye’s in this incredible business.