How We Do It
Every client's situation is unique, and every communications project is different. That’s why it's important for us to take steps early in the process to clearly understand your business strategy, KPIs, and overarching goals. You deserve a communications partner who's dedicated to assisting you in telling your story in a way that delivers results. To do that we start with an in-depth discovery meeting where clearly defined goals are set. From there, Dye Communications and its strategic partners will:
1. Develop Communication Strategies
2. Identify Target Audiences
3. Draft Key Messages
4. Identify Messengers
5. Develop a Tactical Plan
6. Establish a Timeline
7. Implement the Tactical Plan
8. Measure Results and Adjust as Needed
Want to talk more about our process?
"When I served as the general manager of four over-the-air TV stations in northern Michigan, I had an obligation to seek out programming that was timely and relevant to the viewers in our region. Tim and I collaborated on a number of initiatives to produce just such content. In 2018, Tim worked with our news management to produce a live Town Hall program about the ongoing opioid epidemic in Michigan and what steps could be taken to combat it. With his background in media, Tim understands how to best position his client in a way that is also beneficial to the media outlet and the audience."
"The Better Business Bureau of Western Michigan serves accredited businesses in 38 counties. The Board of Directors is composed of talented business and community leaders who help deliver value to the BBB’s 4,200 members. When Tim joined our board in 2018 it was immediately clear that he was prepared to offer media, marketing and business counsel that made our regional office stronger. Tim also serves on the marketing and Trust Award committees, providing insight that strengthens the BBB’s overall brand position in the market. The staff greatly values and appreciates the contributions Tim brings to the BBB mission!"
"During my 13 year TV news career I encountered countless business and community leaders. Some of these individuals became personal mentors to me, helping me to better understand the events, decisions and policies that made news in our state. Tim Dye was one of the more impactful people for me in that group. I first met him in 2007 when I interned at FOX-17. Since then I have called on him over the years to seek input on journalistic practices and career counseling. More than anything he has served as a trusted advisor who has helped me assess situations so that I could make better decisions regarding my personal and professional life. I’m thankful to have such a valuable person in my circle of friends."
"May I highly recommend Tim Dye for service! I have had the pleasure of working with Tim in his role as a public relations specialist. As host of The WGVU Morning Show, I was the “media receiver” of his interview pitches. His guests were highly appropriate, prepared and polished. Tim is professional, thorough, attentive to details and a PLEASURE to work with! He is committed to the community as demonstrated by the many events he attends and has a strong reputation as a leader in the media business as a result of his work as a news director for two Michigan award winning television stations. Tim knows his craft and his passion is evident in any encounter."