Our Mission
Simply put, our mission is to tell your story to the audiences that are most important to you. We serve as an extension of your team, collaborating with you to develop integrated strategies for digital and traditional communication platforms. We craft targeted messaging that’s relatable, strengthens your brand, and helps you achieve your business goals.
If you’re looking to enhance your internal and external business communication efforts, we have the strategic messaging skills, public relations experience, and media insight to get the job done.
What We Do
Whether it’s developing a long-range strategic plan, planning a news event or managing an emerging crisis situation, we collaborate with you to provide clear customized strategies, tactics and messaging that resonate with your most important audiences. We are experienced, insightful, and committed to helping you achieve your organizational goals through common sense communications counsel.
How We Do It
Every client’s situation is unique, and every communications project is different. That’s why it’s important for us to take steps early in the process to clearly understand your business strategy, KPIs, and overarching goals. You deserve a communications partner who’s dedicated to assisting you in telling your story in a way that delivers results.
Endorsements
“Strategic, innovative, dedicated and honest. Those are just a few of the words I would use to describe Tim’s business and personal character. I had the opportunity to work with Tim at WXMI-TV in Grand Rapids and WXYZ-TV in Detroit. He displayed leadership at every turn, guiding the staff at both stations to extraordinary achievements. Tim was especially strong at project management, identifying new initiatives, assessing the risks involved and then implementing the vision with great success. I would also add that he is a consummate professional and demonstrates a high degree of integrity in everything he does.”
Eduardo FernandezVP of Operations,
E.W. Scripps Company
“From 2016-2019, Genesis Consulting Group worked with Tim to promote the annual “Let’s Talk Health” week in Grand Rapids. This series of community events was developed to inform communities of color in Grand Rapids about chronic health issues and provide information about preventative practices that can lead to a healthier lifestyle. Tim was an innovative and collaborative partner who worked diligently to secure media representatives to serve as event hosts. He also coordinated media interviews that enhanced public awareness of the events and the health risks facing our minority community members. His work was essential to the success of this community event and increased our media impressions!”
Senita LenearGrand Rapids City Commissioner
As a former business owner and 2017 Chairman of the Board of the Grand Rapids Area Chamber of Commerce, I have had the opportunity to interact with Tim on a number of community, social and business matters. I have found him to be well-informed, well-connected and objective in his assessment of various business and community issues. My experience is that he is very effective at researching an issue before developing sound strategic approaches and displays the highest level of integrity in his work. I value Tim’s insight and innovative approach on business and communications matters.
Michael B. VerhulstSenior Vice President,
Acrisure
“I have had the pleasure of working with Tim on business and community-related projects over a number of years and I consider him to be one of the most effective communication experts I have met. Tim has provided strategic counsel to our company that was innovative, insightful and impactful. He has also offered his media expertise pro-bono on behalf of the Rotary Club of Grand Rapids, to secure news coverage that increased public awareness about the important community work being performed by the Club. Tim is a trusted friend and advisor who brings a high level of professionalism and personal engagement to every project.”
Michael SytsmaPresident, West Mich.
Keybank
Meet the founder
Tim Dye
– Strategic Communications Professional
– Former TV news executive in Detroit, Grand Rapids, and Flint/Saginaw
– An Award-Winning Public Relations Professional and Journalist